Today, a new breed of digital consumer is turning its back on over inflated parking rates, expensive in-store goods and poor customer service for more competitively priced products and services, delivered conveniently via a smart device of choice.

Retail is dominated by online convenience, and those who offer the best customer experiences are winning.

It’s a sobering wake up call amidst a backdrop of uncertainty, with store closures, job cuts, and rescue plans being put into action here in the U.K, and in the U.S, where well known department store chains such as J. C. Penney, Macy’s, Sears, and Kmart have announced thousands of closures, in what the media is calling a retail apocalypse.

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