How the UK’s ‘Big Four’ Supermarkets Perform for Customer Service on Twitter

May 9, 2018

The UK’s grocery market is fiercely competitive. The recently proposed merger between the UK’s largest supermarkets Sainsbury’s and Asda would create a supermarket giant that would rival the current market leader Tesco’s Plc by market share whilst competing against increasing pressure from the fast growing discounters Lidl and Aldi, and the continued global dominance and digital innovation from the mighty Amazon Inc.

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