How KFC Customer Care Delivered Support During The Great British Fried Chicken Crisis

Mar 7, 2018

Shortly afterwards, a pair of lorries collided near junction one, neither driver was injured.

These three junctions are in the vicinity of Rugby, where DHL – KFC’s recently appointed logistics company and only warehouse is located. With the DHL lorries stuck in the traffic as soon as they left the depot, and no other locations to send deliveries from, the delays that would lead to the KFC chicken shortage began here.

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How the Electricity Distribution Networks Perform for Customer Service on Twitter

Feb 6, 2018

There are 14 licensed distribution network operators (DNOs) and each is responsible for a regional distribution services area. The 14 DNOs are owned by six different businesses made up of Western Power Distribution, UK Power Networks, Scottish and Southern Electricity Networks, Electricity Northwest, SP Energy Networks and Northern Powergrid, all of which provide real-time support to customers on social media.

During the cold British winter many people can experience unplanned and unexpected loss of power to their properties and businesses. Without properly planning or knowledge of what to do in the event of a power cut, people can be left feeling helpless and inconvenienced. While traditional forms of offline channels are available to the public to report a power cut, this can be often inaccessible, and time consuming to use whilst also costly to provide.

Now, with the increasing popularity in smartphone usage and availability of more convenient access to direct social messaging channels, more and more people are using the power of real time social messaging channels like Twitter to contact their electricity provider, report and receive updates on the status of power cuts in their area.

The Electricity Distribution Networks provide a very high standard of emergency response, customer service and community engagement across social media, 24 hours a day, 7 days a week.

In an effort to raise the profile of the great work these teams provide to their customers around the clock, we decided to take a closer look into how the electricity distribution networks provide advice and support to customers over Twitter.

Electricity Distribution Networks Customer Service Performance on Twitter

Best Overall Performers

Western Power Distribution (WPDUK) came out on top as the best overall providers of customer service on Twitter with the best aggregate score* across inbound volume, response rate, responses under 30 mins and sentiment amongst customers.

*Accounts are programmatically scored out of 100 on our performance index across four metrics. Inbound mention volumes (25%), Response Rate (25%), Responses under 30 mins (25%) and Sentiment (25%). All metrics are available and updated every hour on HelpHandles.com

1st: Western Power Distribution
2nd: UK Powernetworks
3rd: Scottish and Southern Electricity Networks
4th: ElectricityNorthWest
5th: Northern Powergrid
6th: SP Energy Networks

Michael Clarke, Corporate Communications Officer from Western Power Distribution

Michael Clarke, Corporate Communications Officer, Western Power Distribution

Western Power Distribution prides itself on treating customers the way we would like to be treated, and our Twitter account @wpduk is a reliable source of information that provides this same world class customer service ethos. We decided quite early into our Twitter operation to provide a 24/7 service so that customers can contact us any time and know they will get a quick response to their enquiry.

We proactively deliver up-to-date power cut information and advice with updates on power cuts affecting over 500 properties, and we monitor mentions of power cuts in our area so that we can identify and respond to tweets quickly — helping customers who may not have contacted us directly. We also continue to develop our service by offering customers more ways to contact us with initiatives like a web chat facility, two-way texting and our Power Cut Reporter app.

The dedicated team of staff based at our Cardiff Contact Centre do a tremendous job responding to all initial social media customer contacts, and we’re pleased that this report recognises their hard work and reinforces the positive feedback that we receive from customers about our service.

Below is the break down on how each network provider performed for customer service on Twitter.

Response Times (First & Average Response)

Overall, the majority of the distribution networks all achieved sub 30 min response times, with Western Power Distribution the fastest to respond to customers with an 8 min first response and 6 min response on average, with only SP Energy Networks exceeding the 30 min benchmark with a 48min average response time over the month of January 2018.

1 Western Power Distribution (First & Avg Response 8min/6min)
2 Scottish and Southern Electricity Networks (First & Avg Response 14min/14min)
3 UK Power Networks (First & Avg Response 15min/29min)
4 Northern Power Grid (First & Avg Response 20min/28min)
5 Electricity North West (First & Avg Response 31min/28min)
6 SP Energy Networks (First & Avg Response 48min/52min)

Inbound Mention Volumes

UK Power Networks were the busiest for customer service on Twitter receiving the largest share of mentions with a total of 2,112 mentions over the last 4 weeks, with SP Energy Networks receiving the lowest amount of mentions with 331 mentions.

1 UK Power Networks (2,112)
2 Western Power Distribution (1,751)
3 Electricity North West (633)
4 Northern Power Grid (599)
5 Scottish and Southern Electricity Networks (594)
6 SP Energy Networks (331)

Response Rate

UK Power Networks, were most responsive responding to (68%) share of mentions to their handle on Twitter, followed by SSEN Community and Electricity NorthWest both with (66%), followed by Western Power Distribution (64%), Northern Power Grid (55% )and SP Energy Networks (48%)…

1 UK Power Networks (68%)
2 Scottish and Southern Electricity Networks (66%)
3 Electricity North West (66%)
4 Western Power Distribution (64%)
5 Northern Power Grid (55%)
6 SP Energy Networks (48%)

Responses under 30mins

Western Power Distribution had the highest percentage of responses under 30 mins, followed by SSEN Community, Electricity North West, UK Power Networks, Northern Power Grid, SP Energy Networks.

1 Western Power Distribution (98%)
2 Scottish and Southern Electricity Networks (95%)
3 Electricity North West (86%)
4 UK Power Networks (85%)
5 Northern Power Grid (84%)
6 SP Energy Networks (76%)

Sentiment

All companies performed well for sentiment over a busy 4 week period, with Western Power Distribution receiving the highest score for positive sentiment among customers followed by SSEN Community, UK Power Networks, SP Energy Networks, Electricity North West and Northern Power Grid.

1 Western Power Distribution (+17)
2 Scottish and Southern Electricity Networks (+15)
3 UK Power Networks (+11)
4 SP Energy Networks (+9)
5 Electricity North West (+7)
6 Northern Power Grid (+7)

Conclusion

Experiencing an unexpected loss of power can be a stressful experience, leaving many people feeling unprepared and helpless. By making themselves available on real-time social media channels like Twitter, the Electricity Distribution Networks are able to provide customers a rapid response, at a lower cost than more traditional service channels.

The Electricity Distribution Networks offer a world class digital social customer service to customers over Twitter and for this they rank highly on the HelpHandles™ performance index.

However, given the significant investment and efforts in digital social customer service there is still a lack of information on the availability and quality of service via social media and the service levels customers can expect from the Electricity Distribution Networks.

In light of this, there is massive opportunity for the Electricity Distribution Networks to maximise their investment in customer service over Twitter. By using HelpHandles™ public profiles and performance dashboards the Electricity Distribution Networks can effectively monitor and benchmark their performance against industry standards and best-in-class companies while also providing their customers with a real-time customer service health status via their own dedicated HelpHandles™ public profiles and additional website integrations to help manage customer expectation, increase customer satisfaction and build better reputation for customer service on Twitter.

How HMRC Customer Support Delivers Self-Assessment Tax Advice on Twitter

Feb 1, 2018

Every year millions of people across the U.K with businesses and other income face a last minute rush to complete and pay their self-assessment tax before the online filing deadline (midnight on 31st January) or otherwise face penalties of £100 for late filing during the first three months after the deadline.

For those attempting to file a tax return themselves online, without the help of an accountant, the process is not always straight forward. Filing a self-assessment online requires pre-registration and a Unique Tax Reference (UTR) which can take up to 10 working days to be confirmed by post. There are also other options to consider for individuals with unique circumstances, those living abroad for example are required to fill in special forms, together with a detailed understanding of the online form process creates a huge demand from the British public for fast and efficient access to customer support and information, which historically has been difficult and costly to service at scale via more traditional offline contact channels.

Enter Her Majesty’s Revenue and Customs Customer Support team, providing help with general queries to their 22.4k followers on Twitter, Monday to Friday 8am — 10pm, Saturday 8am — 10pm and Sunday 9am — 10pm.

Now the self assessment deadline has passed, and the HMRC Customer Support Team have had a well deserved rest, we thought we would take a timely look into how the HMRC Customer Support team performed leading up to and on the 31st January online filing deadline. (27th Jan to 31st Jan 2018)

Inbound Mention Volume

The HMRC Customer Support team were certainly busy over the last week, receiving over 6,000 mentions to their help handle, placing them in the Top 10% of help handles by volume on the HelpHandles™ performance index.

Response Rate

The team were working hard over this busy time ensuring that customers received responses to their tax queries. Over the last 7 days HMRC Customer Support responded to over 4,000 mentions a 65% response rate, placing them in the Top 30% best performing teams for responsiveness on HelpHandles™

Responses under 30mins

They were not only just responsive to customers, they were lightening fast too. The HMRC Customer Support Team responded to (3,618) 90% of those mentions inside 30 mins. Again performing well above the average for the Government category and placing them in the Top 30% of companies providing support on HelpHandles™…

Twitter Support Coverage

The HMRC Customer Support team were consistently busy over their serviceable hours averaging between 200-300 replies per hour throughout the week from 8am GMT and even replying out of hours to ensure people got the help they needed after 10pm GMT time right up until the 31 January deadline.

A solid performance from the team…

Popular Hashtags

The most popular hashtags over the week leading up to the online filing deadline were #selfassessment, #hmrc #tax customers went to great lengths to show their appreciation for the teams assistance even including the #helpful hashtag in their correspondence…

Sentiment

This was also confirmed with an overall positive sentiment score for the HMRC Customer Support team…proving that their hard work helping customers was not an effort wasted…

Conclusion

In today’s increasingly demanding and fast-paced world, individuals and families are constantly having to balance multiple conflicting priorities, and pressures. By making themselves available in real time on channels like Twitter, the HMRC team of experts are able to provide fast, extremely detailed, and personalised advice and support to those who need it, helping people navigate the wealth of information required to submit an online tax return on time, avoiding additional stress and financial penalties.

For this, the HMRC Customer Support team receive our respect and applause and are deservedly ranked in our top 10% of help handles on Twitter over the week leading up to and on self-assessment tax filing day.

How the UK’s ‘Big Four Banks’ Perform for Customer Service on Twitter

Jan 16, 2018

The ‘Big Four Banks’ is a term used to describe the largest banking groups in the UK, made up of (Barclays, HSBC, Lloyd’s Banking Group and Royal Bank of Scotland Group) they manage approx 75% of all current accounts and 85% of business accounts in the UK.

Since the global financial crisis 10 years ago, the UK’s big four banks have been under increasing pressure from the Government to reform and diversify. With cash and cheque transactions diminishing in favour of more convenient electronic payment, online and mobile app usage by millions of customers, many of the UK’s major banks have been left to evaluate the viability of their traditional bricks and mortar branch networks.

According to Which? part of the independent consumer association, more than 482 branches belonging to the major high street banks were axed for good in 2017, sending the number of branch closures soaring to more than 1,500 over just three years, since 2015.

For this edition on the UK Banking sector we take a close look at how the UK’s ‘Big Four Banks’, Barclays UK Help, HSBC UK, RBS Group* (incl RBS Help, NatWest Help and Ulster Bank Help), and Lloyd’s Bank Group* (incl Ask Lloyds Bank, Ask Halifax Bank and Ask Bank of Scot) performed for customer service on Twitter.

UK’s ‘Big Four Banks’ Social Customer Service Benchmark

Over a period of 8 weeks, the UK’s big four banks received 64,823 mentions to their help handles on Twitter.

Source: www.helphandles.com 01/11/2017–31/12/2017

Best Overall Performers

RBS Group* and Barclays UK Help came out on top as the best overall providers of customer service on Twitter with the best aggregate score* across inbound volume, response rate, responses under 30 mins and sentiment amongst customers.

*Accounts are programmatically scored out of 100 on our performance index across four metrics. Inbound mention volumes (25%), Response Rate (25%), Responses under 30 mins (25%) and Sentiment (25%). All metrics are available and updated every hour on HelpHandles.com

1st: RBS Group* (RBS Help, NatWest Help, Ulster Bank Help)
2nd: Barclays UK Help
3rd: HSBC UK
4th: Lloyd’s Bank Group* (Ask Lloyds Bank, Ask Halifax Bank, Ask Bank of Scotland)

Below is the break down on how each bank performed for customer service on Twitter.

First Response Time

RBS Group had the fastest response times among the big four banks, with a first response of 11 mins across the groups help handles, followed by Barclays UK Help, 20 mins. Lloyd’s Bank Group and HSBC UK had the slowest first response times of just under an hour with 55 mins and 59 mins respectively.

  1. RBS Group* (11 mins)
  2. Barclays UK Help (20 mins)
  3. HSBC UK (55 mins)
  4. Lloyd’s Bank Group*(59 mins)

Average Response

Similarly, RBS Group* maintained the fastest response time out of the big four banks with a 12 min average response time, with HSBC UK and Lloyd’s Bank Group* the slowest coming in just under one hour.

  1. RBS Group* (11 mins)
  2. Barclays UK Help (20 mins)
  3. HSBC UK (50 mins)
  4. Lloyd’s Bank Group*(56 mins)

Inbound Volume

Lloyds Bank Group* were the busiest for customer service on Twitter receiving the largest share of mentions with a whopping total of 26,278 mentions over the last 8 weeks, with HSBC UK receiving the lowest amount of mentions with 10,212 mentions.

  1. Lloyd’s Bank Group* (26,278)
  2. RBS Group* (15,118)
  3. Barclays UK Help (13, 215)
  4. HSBC UK (10,212)

Response Rate

Barclays UK Help, were most responsive responding to (79%) share of mentions to their help handle on Twitter, followed by RBS Group (77%), Lloyds Bank Group (68%) and HSBC (58%)…

  1. Barclays UK Help (79%)
  2. RBS Group* (77%)
  3. Lloyd s Bank Group* (68%)
  4. HSBC UK (58%)

Responses under 30 mins

RBS Group* had the highest percentage of responses under 30 mins, followed by Barclays UK Help, HSBC UK and Lloyd’s Bank Group*…

  1. RBS Group* (95%)
  2. Barclays UK Help (84%)
  3. HSBC UK (84%)
  4. Lloyd’s Bank Group (55%)

Sentiment

All companies performed well for sentiment over a busy 8 week period, with HSBC UK, and Barclays UK Help coming out top with the highest sentiment score, followed by RBS Group*, and Lloyd’s Bank Group*.

  1. HSBC UK (+9)
  2. Barclays UK Help (+8)
  3. RBS Group* (+7)
  4. Lloyd s Bank Group* (+6)

In the below thread, Corrina @Barclays UK Help exemplifies everything that’s great about delivering fast, responsive, personal service on Twitter. Corrina, proactively engages with a customer, helping them to resolve a problem with their mobile banking app. This results in the real-time transformation of a disgruntled detractor into a satisfied promoter.

Nice work Corrina!

Conclusion

For decades, British banks have held a tight grasp on their customer relationships, maintaining the majority share of current and business accounts leaving very little room for movement, but now, gradually, a brave new world is emerging.

With the development of; Open Banking, regulation around payment services, fintech innovation and crypto-currencies; trust, transparency and competition will be placed at the very heart of the UK banking sector.

The journey will be far from linear, but in this new world customers will be offered more choice and will be empowered to take more control of their data and finances, leaving banks to adopt an entirely different role in people’s lives. A role that will be focused on transparency and building trust with consumers, this in-turn will create new opportunities for banks to compete and deliver on customer experience at scale for the benefit of everyone.

How The UK’s Train Operators Perform for Customer Service on Twitter

Aug 31, 2017

Most of the UK’s railway track is managed by Network Rail, which in 2016 had a network of 15,799 kilometres (9,817 mi) of railway line spanning across the UK.

In 2016, there were 1.718 billion journeys on the National Rail network* Unlike a number of other countries, rail travel in the United Kingdom has seen passenger numbers reach their highest ever level*. This growth is partly attributed to a shift away from private motoring due to growing road congestion and increasing petrol prices, but also to an overall increase in affluence.

The UK’s train operators come under constant scrutiny from the British public where overcrowding, fare increases, strike action, disputes, frequent delays and cancellations to services are all too common.

In the face of this disruption, commuters in the UK turn to social media and are no strangers to using Twitter to vent their frustrations towards train operators.

The August Bank Holiday is a time for getting out of the house and vacationing. Many people travel all over the UK, and to Europe, or beyond during this time. Many others vacation more locally, relying on public transport to head off to local parks, beaches, nature reserves, and attractions that usually are only visited by tourists.

It is a very busy period as far as traffic is concerned. So for our sixteenth edition of the HelpHandles Insight Series we decided to take a close look at how the Top 5 Train Operators on our UK Transport Index performed for customer service on Twitter over the busy August Bank holiday weekend from Friday 25th August to Bank Holiday Monday 28th August 2017.

UK Train Operators Social Customer Service Performance

Friday 25th August to Bank Holiday Monday 28th August 2017.

Best Overall Performers

GWRHelp (Great Western Rail) came out on top as the best overall train operator for customer service on Twitter over the August Bank Holiday weekend with the best aggregate score* across inbound volume, response rate, responses under 30 mins and sentiment amongst customers.

*Accounts are programmatically scored out of 100 on our performance index across 4 metrics. Inbound mention volumes (25%), Response Rate (25%), Responses under 30 mins (25%) and Sentiment (25%). All metrics are available and updated every hour on HelpHandles.com

1st: GWR Help (Great Western Rail)
2nd: East Midlands Trains
3rd: Virgin Trains
4th: Arriva Trains Wales
5th: Southeastern

Below is the break down on how each train operator performed for customer service on Twitter.

First Response Time

First responses from all 5 train operators were exceptional over the bank holiday weekend, with Arriva Trains Wales coming in with the fastest overall first response time of just 3mins and Southeastern coming last with a still admirable 18min first response on Twitter.

Arriva Trains Wales: 3min
Virgin Trains: 4mins
East Midlands Trains: 9mins
GWR Help: 11mins
Southeastern: 18mins

Average Response Time

Similarly all operators performed well on average Response with Arriva Trains Wales maintaining a fast 3 min average response, and Southeastern maintaining a 14 min average response time.

Arriva Trains Wales: 3min
Virgin Trains: 4mins
East Midlands Trains: 8mins
GWR Help: 10mins
Southeastern: 14mins

Inbound Volume

Virgin Trains received the most public mentions over the bank holiday period with 4,000 mentions in total to their help handle with both GWRHelp and Southeastern coming in 2nd both exceeding over 1,500+ mentions each….

Virgin Trains: 4,000 mentions
GWR Help: 1722 mentions
Southeastern: 1509 mentions
Arriva Trains Wales: 813 mentions
East Midlands Trains: 732 mentions

Response Rate

East Midlands Trains were the most responsive over the bank holiday responding to 63% of inbound mentions on Twitter, closley followed by GWR with 58% of mentions, Southeastern with 52% of mentions and Arriva with 50% of mentions. Virgin Trains were the least responsive with 33% of mentions responded to.

East Midlands Trains: 63%
GWR Help: 58%
Southeastern: 52%
Arriva Trains Wales: 50%
Virgin Trains: 33%

Responses under 30mins

All 5 train operators performed well for quick and timely responses to customers, all responding to customers within 30mins….

Arriva Trains Wales: 99%
GWR Help: 98%
Virgin Trains: 98%
East Midlands Trains: 97%
Southeastern: 97%

Sentiment

The bank holiday weekend is a testing and very busy time for both customers and those offering public transport services, despite this all train operators did well and maintained a positive sentiment score over the bank holiday period with East Midlands leading the way, followed by GWR and Virgin Trains.

East Midlands Trains: +8
GWR Help: +6
Virgin Trains: +6
Arriva Trains Wales: +4
Southeastern: +3

Conclusion

Train operators face many challenges with customer satisfaction and social media is proving to be an essential tool for operators to keep customers informed in real time on status updates, delays, and disruptions to journeys.

In addition we are now starting to see some operators improve in-carriage services with free movies, and entertainment, and some even going as far as offering passengers free bags of candy to sweeten the journey.

However, while many operators publish their own operational performance and customer satisfaction data, there is still more opportunity to be fully transparent with customers.

We regularly see innovation within the airline industry with security wait times being displayed on dashboards in airports, and some social media teams publishing response times on their own Twitter accounts.

As the general feeling towards rail operators in the UK continues to be challenging due to rising fares, overcrowding and disputes, now is the time for the rail operators to improve overall customer experience, invest in loyalty programmes and become more transparent through real time updates on journey times, delays and even social media responsiveness over channels like Twitter.

How Hertz Became the №1 Car Rental Brand for Customer Service on Twitter

Jun 27, 2017

Hertz is also the largest worldwide airport general use car rental company with more than 1,600 airport locations in the U.S. and more than 1,300 airport locations internationally.

Operating a 24/7 joint marketing and customer service Twitter handle, with over 50k followers, we take a close look at how @Hertz stack up against its competitors @EnterpriseCares and @Avis for customer service on Twitter.

Summary

With over 15,000 inbound mentions over a period of 12 weeks, Hertz ranks highest as the most engaged, responsive and fastest car rental brand to respond to customers on Twitter.

When you benchmark that level of performance against other leading U.S based car rental providers, you can see why its so impressive.

Social Customer Service Performance

Average Response Time

Hertz on average maintain a fast 16 min response time on Twitter. Given the volume of inbound mentions they receive around the clock this deservedly places them in the top 10% of brands on Twitter for response time.

First Response Time

The Hertz social team work tirelessly to support and be available for their customers in times of need. They lead the way as the fastest car rental brand on Twitter reaching out to customers with a first response time of 21 mins.

Inbound Mention Volume

Over a period of 12 weeks Hertz received a total of 15,131 public mentions to their handle on Twitter

Response Rate

…of which they responded publicly to 8,776 (58%) of mentions…

Response under 30 mins

…with 7,989 (90%) of those responses made quickly in under 30 mins.

Customer Support

Hertz customers love to use Twitter to vent their frustrations, get a direct response, and fast resolutions to problems they are experiencing on the ground at the many Hertz locations around the globe.

The Hertz team work hard to not only respond to customers quickly, but to ensure that customers are listened to and heard. The team offer a calming presence on Twitter, and are able to listen and read their customers more effectively, using empathy and attentiveness to respond to customers in difficult situations, and turn lonely negative experiences into more positive human interactions.

Hertz also receive high levels of advocacy on Twitter, with customers regularly checking in to tweet about the great service they receive on the ground from staff at Hertz locations around the globe.

Servicing such a demanding, high volume customer base over channels like Twitter is challenging, and the combination of supporting customer issues, and positive brand advocacy is reflected in Hertz’s overall sentiment score.

Conclusion

Arriving at a new destination, or unfamiliar location to pick up a vehicle can be logistically challenging and sometimes a lonely experience. By making themselves available in real-time on social channels like Twitter, Hertz are able to respond quickly and empathise with a vast, distributed customer base that is constantly on the move across many locations around the world.

For this, the Hertz social media team receive our utmost respect, and are deservedly ranked as the №1 car rental brand offering customer service on Twitter

How Ocado Delivers Online Grocery Customer Service on Twitter

May 31, 2017

Growth in traditional “big box” stores is static: all growth is in online, food discounters and convenience stores, with online having the biggest growth potential of all to disrupt the current retail marketplace.

Enter Ocado. The world’s largest dedicated online grocery retailer with over 580,000 active customers placing online grocery orders for home delivery.

Established in the UK in 2000 in partnership with UK supermarket chain Waitrose, Ocado has gone on to grow significantly with a commercial delivery area of 10m households, delivering over 100,000 orders a week, a listing on the London Stock Exchange and a strategic commercial partnership with Morrisons.

Operating a truly online business model, Ocado has no chain of bricks and mortar stores and manages all deliveries from it’s state of the art fulfilment centres where AI, automation and robotics play a key operational role in delivering the best in customer experience, convenience, quality and price to customers.

Operating a joint marketing and customer service handle on Twitter and sitting firmly on-top of the HelpHandles Food Index, @Ocado consistently out perform their market competitors for customer service on Twitter. In this fourteenth edition of the HelpHandles Insight Series we take an in-depth look at @Ocado’s performance over the last 12 weeks from (13/02/2017–10/05/2017).

Productivity & Responsiveness

Unlock your free company profile on HelpHandles.com and start improving your performance with social customer service analytics and reviews for Twitter.

First Response & Average Response Time

@Ocado’s response to customers on Twitter is pretty impressive, the team have been averaging a consistent 17 min first response and average response time to all public mentions.

Ocado First Response Time (13/02/2017–10/05/2017)

Inbound Mention Volume

Customers love engaging with @Ocado on Twitter. Over the last 12-weeks, the @Ocado team received a total of 8,923 mentions to their handle. Placing them in the top 30% of handles providing support by volume on Twitter.

Response Rate

The @Ocado team responded to 64% of inbound mentions received to their Twitter handle, that’s 5,711 responses in total…

Responses under 30 mins

….of which 4,969 (87%) responses were made quickly in under 30 mins.

Customer Happiness

We found that Ocado customers are highly engaged over Twitter, using the tool to ask direct questions and provide feedback to the team in a polite and efficient manner. With such high-standard of conversational transactions, Ocado are building an active community of loyal, trusted and engaged customers who obviously enjoy the convenience of shopping with Ocado and interacting with them over Twitter.

This highly personal, genuine, conversational approach has resulted in a high overall positive sentiment score for the @Ocado team, and is testament to the great work being done to ensure customers remain satisfied and engaged with the company over social channels like Twitter.

Ocado Smart Platform

The Ocado Smart Platform, is a managed service offering of proprietary software and equipment solutions that offers retail partners a faster, flexible and more cost efficient way of operating online. By offering the only fully integrated end-to-end platform available in the market, Ocado are uniquely positioned to take advantage of the growing global trend of online food shopping, putting efficiency and convenience at the heart of the customer experience.

Conclusion

Built on a foundation of convenience, innovation, growth and efficiency, Ocado are well positioned to support the changing shift in consumer behaviour.

What makes Ocado an interesting proposition is their commitment to innovation. With a dedicated Technology business and investment in research and development utilising cloud technology, machine learning, robotics and automation, it will be interesting to see how Ocado maximise new opportunities to disrupt and develop improved customer experiences across online channels in the not too distant future.